Notil vs WPP Marketing: breadth or focus?

WPP Marketing is one of the more complete WhatsApp apps on the Shopify App Store. Notil does less, on purpose: order updates and cart recovery. Here is where each one makes sense.

In short

WPP Marketing offers campaigns, segmentation, a shared inbox and review requests, at prices close to Notil's. If you want that breadth, it has more to offer. Notil is simpler and has a free plan with real order messages.

Shopify plans side by side

NotilWPP Marketing
Free planFree: up to 50 orders a month, with payment confirmed and order shipped.Free: 30 test messages.
Order updates and trackingFree ($0) and Basic ($9.99 a month).$9.90 a month, 500 messages, no cart recovery.
Cart recoveryPro: $19.99 a month, up to 1,500 orders.$19.90 a month, 3,000 messages.
Top planScale: $39.99 a month, unlimited orders.$39.90 a month, unlimited messages and segmented campaigns.
TrialPaid plans start with a free trial.7 days on each paid plan.
How WhatsApp connectsMeta's official API with Coexistence.Official API or a QR code (the listing offers both).
Shared inbox, campaigns, segmentationNot included.Included (campaigns on the unlimited plan).

Data checked on 2026-10-30 on each app's public pages. Prices and plans change, so confirm on the official pages before you decide. If anything is out of date, write to notil.whatsapp@gmail.com and we will correct it.

What WPP Marketing does that Notil does not

  • Campaigns and segmentation with scheduling.
  • A shared inbox for your team to reply.
  • Review requests after delivery, and tracking with custom links.
  • More languages inside the app.

Where Notil has the edge

  • A free plan that works: real notices for up to 50 orders a month, not just test messages.
  • Simplicity: three messages, each at the right moment, and a dashboard that shows what came back in sales.
  • Official connection only, through Meta's Coexistence, with no QR code option.

Which to choose

  • WPP Marketing if you want campaigns, segmentation and a shared inbox on top of order updates.
  • Notil if you only want order updates and cart recovery, without tools you won't use.

On Shopify the two cost about the same at equivalent plans. The difference is what comes with them.

Frequently asked questions

Does Notil do campaigns?

No. Notil sends notices tied to orders and carts, not bulk campaigns.

Which is cheaper?

Equivalent plans are priced very close together. What changes is what is included: WPP Marketing has more features, and Notil has a free plan with real order notices.

Ready to message your customers from your own number?

Install Notil, connect your WhatsApp Business number and review each message before it goes out.

Install on Shopify From the Shopify App Store